Best ClickFunnels Alternative (2026): 6 Tools Compared

The best ClickFunnels alternative for most people is Builder by HBA. It gives you pages, funnels, email marketing, a store, courses, coaching, a paid community and video hosting for $25 a month, compared with ClickFunnels' $97. HBA Premium is optional: for $125 a month on top, it adds evergreen webinars, agency use, unlimited sites and an affiliate program for your own products. There are two real exceptions. If you want the most famous brand in funnels, ClickFunnels is still that brand. If you need to text your leads from inside your funnel tool, GoHighLevel is built for that.

I checked every price below on each company's own pricing page in November 2026. The full table is right after the quick picks.

Full disclosure: I'm Paul Hutchings, co-founder of Home Business Academy, which makes Builder by HBA, one of the tools on this list. I earn commissions on referrals. I've judged it the same way as the others, and I've listed where it falls short.

• You want the AI to build the funnel for you, on a small budget: Builder by HBA. It's $25 a month, plus AI credits, or connect your own ChatGPT or Claude account and use the AI plan you already pay for.
• You sell courses, coaching or a paid community, or want video hosting built in: Builder by HBA. All of that is in the $25 plan.
• You want to run evergreen webinars: Builder by HBA with HBA Premium, $150 a month in total. If evergreen webinars are all you need, Kartra Starter costs less at $119.
• You only need landing pages: Builder by HBA. It's about half the price of Leadpages' entry plan, and email marketing is built in.
• You run an agency: Builder by HBA with HBA Premium, $150 a month in total, unless you need built-in text messaging.
• You want the most famous brand in funnels: ClickFunnels.
• You need to text leads and clients from inside the tool: GoHighLevel.
• You want to start free and don't mind building it yourself: Systeme.io.

Here's the thing about any price table. The starting price is rarely the price you end up paying. Watch the contact limits, because that's what usually pushes you into the next plan.

ClickFunnels is the tool that made "funnel" a household word for online marketers, and it's still a solid product. You get unlimited funnels (marked "limited time" on their pricing page), a good checkout, A/B testing, a big training library and a 30-day money-back guarantee. They don't take a cut of your sales.

The complaint I hear most is the price. The Launch plan is $97 a month, or $81 a month if you pay for the year up front. And Launch has real limits:

• 10,000 contacts and 50,000 emails a month
• 1 workspace and 2 team members
• 3 courses and 5 custom domains
• No custom code editor, webhooks or API until the $197 Scale plan

For an established business, $97 a month is a rounding error, and if you want the most famous name in funnels, ClickFunnels is it. For a parent building a home business around a full-time job, it's a car payment for a tool that hasn't made a dime yet.

I know that feeling. I joined 17 home business companies and made nothing my first year. The software bills showed up every month whether a commission did or not. That's why price sits near the top of how I judge these tools.

Price: $25 a month.

Builder by HBA puts pages, funnels, email marketing, a store, a blog and a community in one place. The part that's different is the AI. You type one sentence describing what you want, and it builds the capture page, the thank-you page, the email list and the follow-up emails, then connects them. Nothing goes live until you say so: the pages arrive as drafts, and the emails stay switched off until you turn them on.

The $25 plan also covers courses with lessons that unlock over time, a members area with a community feed, an events calendar, a member directory, points and a leaderboard, video hosting, appointment booking (paid bookings and Google Calendar sync included), quizzes, popups and split tests. You get up to 10 personal sites with no page limit, on your own domains. It can also import a page from another site, or a page ChatGPT or Claude wrote for you, as an editable page, so you don't have to rebuild an old ClickFunnels page from scratch.

Selling: you connect your own Stripe, PayPal, Square, Authorize.net, Easy Pay Direct, Mollie, Paddle or Paystack account, or take bank transfers or cash on delivery. The money goes straight to your account, and HBA takes no cut of your sales. You can sell one-time products and subscriptions, add an upsell offer right after checkout, and ship physical products, with Printful or Printify fulfillment if you want it.

Email: email marketing is built in, with no contact cap. Broadcasts and follow-up emails cost about $1 per 1,000 emails you send, and you start with 300 free. The emails your site sends by itself, like password resets and booking confirmations, are free. If you already use AWeber, ActiveCampaign, GetResponse, Mailchimp, MailerLite or Moosend, you can connect it instead.

HBA Premium is totally optional. It's $125 a month on top of the $25 and adds evergreen webinars (a recording shown on a schedule, or live on your own YouTube channel), agency use (you can build and host client sites in your own account), unlimited sites, an affiliate program for your own products, podcast hosting, traffic tools, 5 free AI credits a day and daily live coaching. On the $25 plan you can still build webinar replay pages; they just aren't evergreen webinars.

Support: Sage, HBA's AI help, answers around the clock. Inside the builder, its AI answers builder questions and opens a support ticket with your chat attached when you need a person, and a Report a bug button sends bugs and feature requests straight to the development team. Honestly, it's the best support I've experienced from any software company.

Who it fits: beginners who want the AI to do the building, lots of support and 80% residual commissions on the affiliate side, and who don't want to pay a fortune for their tools. It also fits course creators, coaches, and agencies on HBA Premium.

What's annoying about it: Texting isn't built in. Forms can send leads to SimpleTexting or Mobile Text Alerts, which you pay for separately, while GoHighLevel has texting in-house. It's also new, so there are far fewer outside tutorials and YouTube how-tos than ClickFunnels has built up over the years. The in-house AI agent runs on credits: about $3 for each page it builds and 20 cents for each email it writes. You don't have to use them: with Bring Your Own AI you can connect your own Claude, ChatGPT or Grok account and build on the AI plan you already pay for. Evergreen webinars and agency use need HBA Premium, which takes the total to $150 a month. And I'm obviously not a neutral reviewer, so try the demo and judge it yourself. For everything it does, read my full Builder by HBA review.

Price: Free, then $17, $47 or $97 a month.

Systeme.io is the cheapest well-known all-in-one tool. The free plan gives you 2,000 contacts, 3 funnels, 1 course, 1 blog and 1 custom domain, with no credit card. Emails are unlimited on every plan, there are no transaction fees, and they offer free migration.

Who it fits: solo sellers on a tight budget who are comfortable building pages and writing copy themselves.

What's annoying about it: The cheap plans are capped by counts. The free plan has 1 automation rule and 1 email campaign. The $17 Startup plan stops at 10 funnels and 5,000 contacts. Grow past that and you're at $47 or $97.

Price: $97, $297 or $497 a month, with a 14-day free trial.

GoHighLevel is a CRM, funnel builder, email and text messaging tool, booking calendar and review manager in one. Every plan includes unlimited contacts and unlimited users. The $297 plan adds unlimited client sub-accounts, and the $497 plan lets you resell it as your own software.

Who it fits: agencies and service businesses that text leads and clients every day. In-house texting is the one big thing GoHighLevel has that Builder by HBA doesn't; Builder by HBA connects to a texting service like SimpleTexting instead. If that works for you, Builder by HBA with HBA Premium includes agency use for $150 a month in total, about half the price of GoHighLevel's $297 plan, so it's worth comparing before you commit.

What's annoying about it: Texts, emails, phone calls and AI features carry usage charges on top of the plan price, so your bill moves around month to month. It's also a lot of tool for one person with one offer.

Price: $179, $249 or $499 a month, or $143, $199 or $399 a month billed yearly.

Kajabi is built around courses, coaching, memberships and community, with a website, email, funnels and checkout included. It takes no revenue share. You can see how it scores in our Kajabi review.

Who it fits: honestly, it's a hard sell next to Builder by HBA. It mostly fits course creators who are already on Kajabi and would rather not move.

What's annoying about it: The cheapest plan costs more than ClickFunnels Launch and includes 2,500 contacts. Using an outside payment processor adds a 2% fee on Basic. Builder by HBA includes courses, coaching and a paid community in its $25 plan, so Kajabi's price is hard to justify when you're starting out.

Price: $49, $99 or $199 a month.

Leadpages builds landing pages, simple sites and blogs, with no traffic caps on any plan. A/B testing starts on the $99 Grow plan.

Who it fits: mostly people already set up on Leadpages with a separate email tool. If you're starting fresh, Builder by HBA gives you the pages and the email marketing for $25, plus about $1 for every 1,000 emails you send.

What's annoying about it: It's a page builder, not a full funnel tool. Your leads go to a separate email service through an integration, so you're paying for two tools. The $49 Business plan caps you at 50 pages. Builder by HBA costs $25 and has both the pages and email marketing built in, so even for landing pages alone it's the cheaper pick.

Price: $59, $119, $229 or $549 a month.

Kartra covers pages, email, checkouts, memberships, video hosting and calendars. The $119 Starter plan adds webinars, and higher plans add automations, affiliate management and a help desk.

Who it fits: established sellers already on Kartra, and anyone who wants evergreen webinars for less than Builder by HBA with Premium costs.

What's annoying about it: The $59 Essentials plan is tight: 500 contacts, 5 pages, 1 product and a 5% transaction fee. Webinars start on the $119 Starter plan, which costs more than ClickFunnels Launch. Builder by HBA includes video hosting in its $25 plan. Its evergreen webinars need HBA Premium, which brings it to $150 a month, so if webinars are all you want, Kartra Starter is the cheaper way in.

Monthly prices hide how fast this adds up. Here's one year on each tool's entry paid plan, paying month to month:

• Kajabi Basic: $2,148
• Kartra Starter: $1,428 (or $708 on Essentials, if 500 contacts is enough)
• ClickFunnels Launch: $1,164
• GoHighLevel Starter: $1,164, plus usage charges
• Leadpages Business: $588, plus an email tool
• Builder by HBA: $300, plus about $1 per 1,000 emails sent and any AI credits you use
• Systeme.io Startup: $204 (or $0 on the free plan)

The gap between ClickFunnels Launch and Builder by HBA is $864 a year. When you're starting out, that's real money.

Pick Builder by HBA or the Systeme.io free plan. Systeme.io costs less. Builder by HBA writes and builds the pages and emails for you. If you've never written a sales page, that's where most people get stuck, so the $25 may be worth it.

Pick Builder by HBA with HBA Premium ($150 a month in total), which lets you build and host client sites in your own account, unless texting your clients' leads from inside the tool is central to the work. If it is, pick GoHighLevel. In-house texting is the one thing on this list Builder by HBA doesn't have; it connects to texting services like SimpleTexting instead.

Pick Builder by HBA. Courses, coaching programs, member areas and a paid community are all in the $25 plan. Kajabi is a solid platform, but at $179 a month it makes more sense once your sales already cover it.

HBA's public review page shows a 5.0 average from 267 reviews by members of the community. Two of them are about the builder:

"I really like the new funnel builder. I finally found something I'm proud to promote to people because I know it can help them."
Frazier Hunter Jr

"IT'S LIVE!!! My blog is live on the new builder. Paul and Mike, you guys have under promised and WAY over delivered."
Christine Oramasionwu

Those are HBA members, so weigh them the way you'd weigh any company's own reviews. You can read all of them at thehba.app/reviews.

Some people searching for a ClickFunnels alternative are really looking for software to promote. Builder by HBA pays affiliates 80% residual commissions. If that's you, our breakdown of the real math behind residual income is a good next read.

Yes. Systeme.io has a free plan with 2,000 contacts, 3 funnels and unlimited emails. It doesn't expire and doesn't need a credit card.

Systeme.io, at $0 or $17 a month. Builder by HBA is next at $25 a month. Its AI can build funnels for you, using AI credits or your own ChatGPT or Claude account.

For agencies, usually yes, because of unlimited contacts, users and sub-accounts. For one person with one offer, it's more tool than you need, and usage charges make the bill harder to predict.

No. ClickFunnels says you keep every penny. Builder by HBA, Systeme.io and Kajabi take no cut either, though Kajabi adds a fee if you use an outside payment processor. Kartra's Essentials plan charges 5%.

Yes. Systeme.io offers free migration. Builder by HBA can import a live page from its web address, or a page you had ChatGPT or Claude write, and turn it into an editable page, so you can bring pages over without rebuilding them by hand.

It can be, if you want the most famous brand in funnels and you'll use what's in it: the training library, the checkout tools and room for 10,000 contacts. If you mostly need a capture page, a thank-you page and follow-up emails, you're paying for space you won't use yet.

Builder by HBA is $25 a month, and that covers pages, funnels, email marketing, a store, courses, a community, booking and video hosting on up to 10 sites. HBA Premium is totally optional. It's $125 a month extra for evergreen webinars, agency use, unlimited sites, an affiliate program for your own products, podcast hosting, traffic tools and daily live coaching. You only need it if you want those.

After 17 companies, here's my honest take. The tool doesn't make you money. Getting a page in front of people and following up with them does. So pick the cheapest tool that gets your funnel live this week, and upgrade when your results pay for it.

If you're curious what that looks like, there's a free demo that shows the AI building a complete funnel from one sentence. You'll also get the 2026 Funnel Builder Price Comparison, with ClickFunnels, GoHighLevel, Kajabi, Systeme.io, Kartra and more side by side. Check out the free demo here.

Last updated November 2026. Prices were checked on each company's own pricing page and can change, so confirm on their site before you buy. See how we rate for our method.