MLM Companies
Market America / Shop.com Review 2026
UnFranchise hybrid MLM with e-commerce component since 1992
Residual Income Rating
1.8 / 5Last updated:
January 15, 2026What is Market America / Shop.com?
Shopping portal (Shop.com) combined with proprietary nutritional supplements, skincare, and home products. UnFranchise Owners earn from both product sales and partner store cashback. Complex hybrid model combining MLM with online retail.
Pros
- 33 years in business — hybrid MLM/e-commerce
- Per-customer residual ~$8-12/mo on subscriptions
- Shop.com partners with major retailers
- Cashback component adds value
Cons
- Low per-customer residual (~$8-12/mo)
- Class action lawsuit ongoing (filed 2017)
- High $449.95 startup kit
- Very complex UnFranchise comp plan
Rating Breakdown
Residual Income
1.8 / 5Simplicity
1.0 / 5Transparency
1.5 / 5Community & Support
2.5 / 5Value for Money
2.0 / 5Overall Rating
1.8 / 5Frequently Asked Questions About Market America / Shop.com
Is Market America a pyramid scheme?
Market America is a legal MLM company that has faced a class action lawsuit since 2017 with allegations the company denies. The hybrid model combines proprietary products with Shop.com e-commerce cashback. Litigation is ongoing.
How much does Market America cost to join?
The UnFranchise Business Owner Fast Start Kit costs $449.95 plus tax. The company offers a hybrid model combining proprietary product sales with partner store cashback through Shop.com. Monthly volume requirements typically run $100-200.
Can you make money with Market America?
Earning potential varies based on personal sales, team building, and Shop.com cashback. The UnFranchise compensation structure is complex — significant income typically requires substantial effort in both product sales and team development.
Quick Facts
Founded1992
HeadquartersGreensboro, North Carolina
Business ModelMLM / UnFranchise hybrid
FoundersJR and Loren Ridinger
Startup Cost$449.95+ kit
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