Home  /  

Younique
MLM Companies

Younique Review 2026

Social media makeup MLM — Coty exited investment
Residual Income Rating
1.9 / 5
Last updated:
January 15, 2026

What is Younique?

Social media-focused makeup and skincare MLM founded in 2012 by Derek Maxfield and Melanie Huscroft. Known for its Moodstruck mascara and pioneering the "virtual makeup party" model on Facebook. Coty Inc. sold its 60% stake back to Younique in 2019.

Pros
  • 13 years in business — pioneered social media selling
  • Per-customer residual ~$8-10/mo on subscriptions
  • Virtual party model allows remote selling
  • Popular mascara products
Cons
  • Low per-customer residual (~$8-10/mo)
  • No transparent income disclosure published
  • Coty divested 60% stake in 2019
  • ~$125/mo PSV to stay active

Rating Breakdown

Residual Income
1.9 / 5
Simplicity
2.5 / 5
Transparency
1.5 / 5
Community & Support
3.0 / 5
Value for Money
2.5 / 5
Overall Rating
1.9 / 5

Frequently Asked Questions About Younique

Is Younique a pyramid scheme?
Younique is a legal MLM with real makeup products. The company pioneered virtual parties and social media-based selling. Compensation depends on building a customer base and team.
Why did Coty sell its Younique stake?
Coty Inc. acquired a 60% stake in Younique in 2017 for $600 million, then sold it back to Younique in 2019 for a fraction of the price. The exit was attributed to the challenging MLM market and underperformance vs. projections.
Do Younique products work?
Younique's Moodstruck mascara has a dedicated following. Other products receive mixed reviews. The products are significantly overpriced compared to comparable makeup at Sephora, Ulta, or even drugstore brands.

Quick Facts

Overall Rating
1.9 / 5

Founded2012

HeadquartersLehi, Utah

FoundersDerek Maxfield & Melanie Huscroft

Business ModelSocial media-focused direct sales

NotableCoty sold its 60% stake back to Younique in 2019

📖  FREE EBOOK

The Residual Income Shortcut

Tired of MLM math that never adds up? This free guide shows the model that replaced a 600-person team with 24 customers.

No credit card required

Related Companies

Report an Inaccuracy

Spot something out of date or wrong on this page? Tell us and we will check it.

Honest, unbiased reviews of 500+ home business opportunities. We help you research before you join.

Categories

Resources

Information on this site is based on publicly available data including company income disclosure statements, FTC records, and BBB filings. Always verify current terms, costs, and income potential directly with each company before joining. Past earnings of top performers are not typical. See each company's income disclosure statement for typical results.

© 2026 HomeBusinessWatch.com. All rights reserved.

Affiliate Disclosure: We may earn commissions from qualifying purchases.