Best ClickFunnels Alternative (2026): 6 Tools Compared

Looking for the best ClickFunnels alternative? Smart. Nobody wants to pay $97 a month just to build pages and funnels, especially before those funnels have made a dime.

The good news: there are some great options, and the right one depends on what you need. I compared six of them on what they really cost, what's included, how much their AI does for you, and what they pay if you refer others.

The short answer: for most people starting out, Builder by HBA is the best fit. It has everything ClickFunnels has and more, for $25 a month, and its AI can build the funnel for you. If you want to start completely free, Systeme.io is the pick. If you need to text your leads from inside the tool, GoHighLevel is built for that.

I checked every price below on each company's own pricing page in November 2026. The full table is right after the quick picks.

Full disclosure: I'm Paul Hutchings, co-founder of Home Business Academy, which makes Builder by HBA, one of the tools on this list. I earn commissions on referrals. I've judged it the same way as the others, and I've listed where it falls short.

• You want the AI to build the funnel for you, on a small budget: Builder by HBA. It's $25 a month, plus AI credits, or connect your own ChatGPT or Claude account and use the AI plan you already pay for. With Builder by HBA, the A.I. agent eliminates tech confusion. If you can speak it, you can build it.
• You sell courses, coaching or a paid community, or want video hosting built in: Builder by HBA. All of that is in the $25 plan.
• You only need landing pages: Builder by HBA. It costs less than Leadpages' $29 entry plan, and email marketing is built in.
• You run an agency: Builder by HBA with HBA Premium, $150 a month in total, unless you need built-in text messaging.
• You want the most famous brand in funnels: ClickFunnels.
• You need to text leads and clients from inside the tool and you don't want a separate texting account: GoHighLevel.
• You want to run evergreen webinars: Builder by HBA with HBA Premium, $150 a month in total. If evergreen webinars are all you need, Kartra Starter costs less at $119, but doesn't pay 80% commissions on the affiliate side.
• You want to start free and don't mind building it yourself: Systeme.io.

Here's the thing about any price table. The starting price is rarely the price you end up paying. "Contacts included" doesn't tell you what it costs to actually email those contacts, so the next table shows the real cost.

Contact limits only tell half the story. Some tools include unlimited sending; others charge for every email or make you pay for a separate email tool. Here is what each one really costs if you have 10,000 contacts and email them once a week, plus how much the AI does for you and what you earn when you refer someone.

Two honest notes. On email cost alone, Systeme.io is the cheapest because sending is unlimited; Builder by HBA is second, and less than half the price of ClickFunnels. On referral pay, GoHighLevel pays more dollars per customer because its plan costs four times as much; Builder by HBA pays the highest share, 80%, on a $25 plan that is easier to recommend to beginners. Prices and commission terms come from each company's own pricing and affiliate pages in November 2026. Commissions are what a referral pays, not a promise of income.

Every tool on this list now says "AI". What matters is how much the AI actually does for you, and whether it was built into the platform or added on later.

Builder by HBA was built for AI from day one. One chat runs the whole account. Ask it to build a funnel, connect your domain, set up an email list, write this week's email and send it, and it does. You can also connect your own Claude or ChatGPT and it gets the same tools, at no extra cost.

GoHighLevel has the biggest AI toolset of the others, including chatbots and phone voice agents, but most of it is a paid add-on of $20 to $97 a month on top of the plan.

ClickFunnels, Kajabi and Leadpages have AI built into parts of the product: ClickFunnels in the funnel editor, Kajabi as a planning assistant, Leadpages for pages. Each also offers a connector for your own AI, but with limits. Kajabi's can't send emails, Leadpages' doesn't touch email, and ClickFunnels' is still a test version.

Systeme.io and Kartra feel bolted on. Systeme.io has no built-in AI we could find, only a first-version connector. Kartra's AI writes copy in two editors and has no official way to connect your own AI.

ClickFunnels is the tool that made "funnel" a household word for online marketers, and it's still a solid product. You get unlimited funnels (marked "limited time" on their pricing page), a good checkout, A/B testing, a big training library and a 30-day money-back guarantee. They don't take a cut of your sales. Russell Brunson is a great marketer, but ads bring fame, and fame doesn't necessarily mean the best price or quality.

The complaint I hear most is the price. The Launch plan is $97 a month, or $81 a month if you pay for the year up front. And Launch has real limits:

• 10,000 contacts and 50,000 emails a month
• 1 workspace and 2 team members
• 3 courses and 5 custom domains
• No custom code editor, webhooks or API until the $197 Scale plan

At a glance

• Email: 50,000 emails a month on Launch
• AI: "Build with AI" in the funnel editor (beta); 1 million AI words a month
• Your own AI: test-version Claude connector
• Affiliate program: free to apply; 30% recurring; $100 minimum payout
• Fee on sales: none
• Texting: not built in
• Support: "standard" support; channels not listed on its pricing page

For an established business, $97 a month is a rounding error, and if you want the most famous name in funnels, ClickFunnels is it. For a parent building a home business around a full-time job, it's a car payment for a tool that hasn't made a dime yet.

I know that feeling. I joined 17 home business companies and made nothing my first year. The software bills showed up every month whether a commission did or not. That's why price sits near the top of how I judge these tools.

Price: $25 a month.

At a glance

• Email: no contact cap; $1 per 1,000 emails sent
• AI: one chat runs the whole account; pay-per-use credits
• Your own AI: Claude, ChatGPT or Grok, included
• Affiliate program: free to join; 80% recurring; paid weekly ($1 minimum); you need an active Builder plan to be paid
• Fee on sales: none
• Texting: through SimpleTexting or Mobile Text Alerts, paid separately
• Support: Sage AI help around the clock, plus tickets to a person

Builder by HBA puts pages, funnels, email marketing, a store, a blog and a community in one place. The part that's different is the AI. You type one sentence describing what you want, and it builds the capture page, the thank-you page, the email list and the follow-up emails, then connects them. Nothing goes live until you say so: the pages arrive as drafts, and the emails stay switched off until you turn them on.

One of the things we hear most often from users is how easy it is. We've been doing online marketing for 2 decades and got tired of watching good people struggle with the tech, so we built this so it could build itself with your guidance.

The $25 plan also covers courses with lessons that unlock over time, a members area with a community feed, an events calendar, a member directory, points and a leaderboard, video hosting, appointment booking (paid bookings and Google Calendar sync included), quizzes, popups and split tests. You get up to 10 personal sites with no page limit, on your own domains. It can also import a page from another site, or a page ChatGPT or Claude wrote for you, as an editable page, so you don't have to rebuild an old ClickFunnels page from scratch.

Selling: you connect your own Stripe, PayPal, Square, Authorize.net, Easy Pay Direct, Mollie, Paddle or Paystack account, or take bank transfers or cash on delivery. The money goes straight to your account, and HBA takes no cut of your sales. You can sell one-time products and subscriptions, add an upsell offer right after checkout, and ship physical products, with Printful or Printify fulfillment if you want it.

Email: email marketing is built in, with no contact cap. Broadcasts and follow-up emails cost about $1 per 1,000 emails you send, and you start with 300 free. The emails your site sends by itself, like password resets and booking confirmations, are free. If you already use AWeber, ActiveCampaign, GetResponse, Mailchimp, MailerLite or Moosend, you can connect it instead.

HBA Premium is totally optional. It's $125 a month on top of the $25 and adds evergreen webinars (a recording shown on a schedule, or live on your own YouTube channel), agency use (you can build and host client sites in your own account), unlimited sites, an affiliate program for your own products, podcast hosting, traffic tools, 5 free AI credits a day and daily live coaching.

On the $25 plan you can still build webinar replay pages; they just aren't evergreen webinars.

Support: Sage, HBA's AI help, answers around the clock. Inside the builder, its AI answers builder questions and opens a support ticket with your chat attached when you need a person, and a Report a bug button sends bugs and feature requests straight to the development team. Honestly, it's the best support I've experienced from any software company.

Who it fits: beginners who want the AI to do the building, lots of support and 80% residual commissions on the affiliate side, and who don't want to pay a fortune for their tools. It also fits course creators, coaches, and agencies on HBA Premium.

What's annoying about it: Texting isn't built in, but you can connect a third-party texting tool on the $25 plan. Some tools make you upgrade to higher packages to connect 3rd party tools. HBA doesn't.

Forms can send leads to SimpleTexting or Mobile Text Alerts, which you pay for separately, while GoHighLevel has texting in-house. It's also new, so there are far fewer outside tutorials and YouTube how-tos than ClickFunnels has built up over the years. That being said, it was built to be so simple, it can be used without tutorials.

If you need help on what to do, you can ask the A.I. agent and it can give you steps or give you a tutorial video inside the builder.

The in-house AI agent runs on credits: about $3 for each page it builds and 20 cents for each email it writes.

You don't have to use them: with Bring Your Own AI you can connect your own Claude, ChatGPT or Grok account and build on the AI plan you already pay for. Evergreen webinars and agency use need HBA Premium, which takes the total to $150 a month. And I'm obviously not a neutral reviewer, so try the demo and judge it yourself. For everything it does, read my full Builder by HBA review.

Price: Free, then $17, $47 or $97 a month.

At a glance

• Email: unlimited on every plan
• AI: none built in that we could find
• Your own AI: first-version connector (contacts, emails, new funnels)
• Affiliate program: free to join; 60% for life; $30 minimum payout
• Fee on sales: none
• Texting: not listed on its pricing page
• Support: online support 7 days a week, average reply under 2 hours

Systeme.io is the cheapest well-known all-in-one tool. The free plan gives you 2,000 contacts, 3 funnels, 1 course, 1 blog and 1 custom domain, with no credit card. Emails are unlimited on every plan, there are no transaction fees, and they offer free migration.

Who it fits: solo sellers on a tight budget who are comfortable building pages and writing copy themselves.

What's annoying about it: The cheap plans are capped by counts. The free plan has 1 automation rule and 1 email campaign. The $17 Startup plan stops at 10 funnels and 5,000 contacts. Grow past that and you're at $47 or $97.

Price: $97, $297 or $497 a month, with a 14-day free trial.

At a glance

• Email: $0.675 per 1,000 emails sent
• AI: widest toolset; mostly a $20–97 a month add-on
• Your own AI: broad connector
• Affiliate program: needs a GoHighLevel agency account; 40% recurring plus 5% second tier
• Fee on sales: not published
• Texting: built in, at usage rates
• Support: chat and phone

GoHighLevel is a CRM, funnel builder, email and text messaging tool, booking calendar and review manager in one. Every plan includes unlimited contacts and unlimited users. The $297 plan adds unlimited client sub-accounts, and the $497 plan lets you resell it as your own software.

Who it fits: agencies and service businesses that text leads and clients every day. In-house texting is the one big thing GoHighLevel has that Builder by HBA doesn't; Builder by HBA connects to a texting service like SimpleTexting instead. If that works for you, Builder by HBA with HBA Premium includes agency use for $150 a month in total, about half the price of GoHighLevel's $297 plan, so it's worth comparing before you commit.

What's annoying about it: Texts, emails, phone calls and AI features carry usage charges on top of the plan price, so your bill moves around month to month. It's also a lot of tool for one person with one offer.

Price: $179, $249 or $499 a month, or $143, $199 or $399 a month billed yearly.

At a glance

• Email: unlimited, with contact limits by plan
• AI: Cofounder planning assistant, included
• Your own AI: connector makes drafts; can't send emails
• Affiliate program: paying customers only; bounty, then 10–20% recurring
• Fee on sales: 2% on Basic if you use an outside payment processor
• Texting: not listed on its pricing page
• Support: chat (AI first, then staff) and email

Kajabi is built around courses, coaching, memberships and community, with a website, email, funnels and checkout included. It takes no revenue share. You can see how it scores in our Kajabi review.

Who it fits: honestly, it's a hard sell next to Builder by HBA. It mostly fits course creators who are already on Kajabi and would rather not move.

What's annoying about it: The cheapest plan costs more than ClickFunnels Launch and includes 2,500 contacts. Using an outside payment processor adds a 2% fee on Basic. Builder by HBA includes courses, coaching and a paid community in its $25 plan, so Kajabi's price is hard to justify when you're starting out.

Price: $29, $49, $99 or $199 a month, with a 7-day trial (card required).

At a glance

• Email: none built in; you pay for a separate tool
• AI: AI page creation; credits included
• Your own AI: connector for pages, sites and blogs, not email
• Affiliate program: free to join; 30% recurring (headline); $50 minimum payout
• Fee on sales: not published
• Texting: not listed on its pricing page
• Support: not listed on its pricing page; priority support starts above Pro

Leadpages builds landing pages, simple sites and blogs, with no traffic caps on any plan. A/B testing starts on the $99 Grow plan.

Who it fits: small businesses that just need fast, simple landing pages, with built-in coaching on what to fix before launch, and already pay for an email tool. If you're starting fresh, Builder by HBA gives you the pages and the email marketing for $25, plus about $1 for every 1,000 emails you send.

What's annoying about it: It's a page builder, not a full funnel tool. Your leads go to a separate email service through an integration, so you're paying for two tools. The $29 Pro plan caps you at 1 site, 25 pages and 1 custom domain, and the $49 Business plan at 50 pages. Builder by HBA costs $25 and has both the pages and email marketing built in, so even for landing pages alone it's the cheaper pick.

Price: $59, $119, $229 or $549 a month.

At a glance

• Email: 10,000 emails and texts a month on Essentials; unlimited from Starter
• AI: copy writer in the page and email editors, with a monthly cap
• Your own AI: no official connector
• Affiliate program: rate not published by Kartra; partner listing says up to 40% for 12 months
• Fee on sales: 5% listed on Essentials
• Texting: shares the 10,000 monthly sends on Essentials
• Support: 24/7 AI assistant; no helpdesk chat on Essentials

Kartra covers pages, email, checkouts, memberships, video hosting and calendars. The $119 Starter plan adds webinars, and higher plans add automations, affiliate management and a help desk.

Who it fits: established sellers already on Kartra, and anyone who wants evergreen webinars for less than Builder by HBA with Premium costs.

What's annoying about it: The $59 Essentials plan is tight: 500 contacts, 5 pages, 1 product, and its pricing page lists a 5% fee on your sales (its FAQ says there are no extra fees, so ask before you buy). Webinars start on the $119 Starter plan, which costs more than ClickFunnels Launch. Builder by HBA includes video hosting in its $25 plan. Its evergreen webinars need HBA Premium, which brings it to $150 a month, so if webinars are all you want, Kartra Starter is the cheaper way in.

Monthly prices hide how fast this adds up. Here's one year on each tool's entry paid plan, paying month to month:

• Kajabi Basic: $2,148
• ClickFunnels Launch: $1,164
• GoHighLevel Starter: $1,164, plus usage charges
• Kartra Essentials: $708 (or $1,428 on Starter, which adds webinars and 2,500 contacts)
• Leadpages Pro: $348, plus an email tool
• Builder by HBA: $300, plus about $1 per 1,000 emails sent and any AI credits you use
• Systeme.io Startup: $204 (or $0 on the free plan)

The gap between ClickFunnels Launch and Builder by HBA is $864 a year. When you're starting out, that's real money.

Pick Builder by HBA or the Systeme.io free plan. Systeme.io costs less. Builder by HBA writes and builds the pages and emails for you. If you've never written a sales page, that's where most people get stuck, so the $25 may be worth it.

Pick Builder by HBA with HBA Premium ($150 a month in total), which lets you build and host client sites in your own account, unless texting your clients' leads from inside the tool is central to the work. If it is, GoHighLevel instead. In-house texting is the one thing on this list Builder by HBA doesn't have; it connects to texting services like SimpleTexting instead.

Pick Builder by HBA. Courses, coaching programs, member areas and a paid community are all in the $25 plan. Kajabi is a solid platform, but at $179 a month it makes more sense once your sales already cover it.

HBA's public review page shows a 5.0 average from 267 reviews by members of the community. Two of them are about the builder:

"I really like the new funnel builder. I finally found something I'm proud to promote to people because I know it can help them."
Frazier Hunter Jr

"IT'S LIVE!!! My blog is live on the new builder. Paul and Mike, you guys have under promised and WAY over delivered."
Christine Oramasionwu

Those are HBA members, so weigh them the way you'd weigh any company's own reviews. You can read all of them at thehba.app/reviews.

Some people searching for a ClickFunnels alternative are really looking for software to promote. Builder by HBA pays affiliates 80% residual commissions: $20 a month for every customer, for as long as they stay. It's free to join; to be paid on Builder referrals you need an active Builder plan yourself, and commissions go out weekly by direct deposit. If that's you, our breakdown of the real math behind residual income is a good next read.

Yes. Systeme.io has a free plan with 2,000 contacts, 3 funnels and unlimited emails. It doesn't expire and doesn't need a credit card.

Systeme.io, at $0 or $17 a month. Builder by HBA is next at $25 a month. Its AI can build funnels for you, using AI credits or your own ChatGPT or Claude account.

For agencies, usually yes, because of unlimited contacts, users and sub-accounts. For one person with one offer, it's more tool than you need, and usage charges make the bill harder to predict.

No. ClickFunnels says you keep every penny. Builder by HBA, Systeme.io and Kajabi take no cut either, though Kajabi adds a fee if you use an outside payment processor. Kartra's Essentials plan charges 5%.

Yes. Systeme.io offers free migration. Builder by HBA can import a live page from its web address, or a page you had ChatGPT or Claude write, and turn it into an editable page, so you can bring pages over without rebuilding them by hand.

It can be, if you want the most famous brand in funnels and you'll use what's in it: the training library, the checkout tools and room for 10,000 contacts. If you mostly need a capture page, a thank-you page and follow-up emails, you're paying for space you won't use yet.

Builder by HBA is $25 a month, and that covers pages, funnels, email marketing, a store, courses, a community, booking and video hosting on up to 10 sites. HBA Premium is totally optional. It's $125 a month extra for evergreen webinars, agency use, unlimited sites, an affiliate program for your own products, podcast hosting, traffic tools and daily live coaching. You only need it if you want those.

After 17 companies, here's my honest take. The tool doesn't make you money. Getting a page in front of people and following up with them does. So pick the easiest tool to use that gets your funnel or website live this week.

If you're curious what that looks like, there's a free demo that shows the AI building a complete funnel from one sentence. You'll also get the 2026 Funnel Builder Price Comparison, with ClickFunnels, GoHighLevel, Kajabi, Systeme.io, Kartra and more side by side. Check out the free demo here.

Last updated November 2026. Prices were checked on each company's own pricing page and can change, so confirm on their site before you buy. See how we rate for our method.