Business Model Change · July 16, 2024 · 🔴 High Impact

Rodan + Fields announced a major business model pivot effective September 1, 2024 — transitioning from its multi-level marketing structure to a traditional affiliate program. The $75 million funding round supported the transition. The move was driven by competition from TikTok Shop and Amazon. Former MLM consultants received increased commissions on direct sales but lost the multi-level recruiting income.

Company: Rodan + Fields →

Source: Retail Dive, Global Cosmetics News

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